A trip to Derry and Donegal might sound like an ‘either or’ kind of holiday. You’re either going to Derry or Donegal. But actually, because of the unique geography, you get to go to both places at once.
We created a visually arresting out of home campaign that showcased the contrasting appeal of both places in one image, as one big adventure. Ambigram posters that worked whichever way up you hung them.