Gen Z hate advertising. But they love drop culture (the use of codes to tease big events or product drops). So we created a series of interactive and cryptic posters to tell them about a nationwide Takis drop in Aldi, without actually telling them.
Executions included morse code, a what3words location, an NFC activated reveal, Some really really tiny writing and a Spotify playlist code which when scanned in spotify, took you to a carefully copywritten letter made up of song titles, revealing all the information about the Takis drop.
The campaign caught the attention of teens on TikTok with a 98% engagement rate, amassing 2,589,039 engagements, and without really advertising Takis were on sale in Aldi, they sold out.
Campaign Big Global
Gold - Best OOH
Creative Circle
Gold - Best interactive OOH
Silver - Best Writing
Football is Dangerous for beer!
With Fans in the U.K. spilling around 11 million pints a year during major sporting events, we stepped in with Heineken for Euro 2024 to introduce HeineCare. The world’s first beer insurance programme to protect your pint during the football.
Spill any beer while England are playing, be it through celebration, frustration, or your clumsy mate Gary,
Heineken will replace your pint free of charge.
Reactive Ads
Every England goal was immortalised within minutes of it being scored on social, with it’s own pint spilling reminder to fans that we had their beer covered.
Introducing The Pintcho
What’s that, you're still worried about your designer England garms getting doused in celebratory beer?
Fear not. Meet the HeineCare Pint-cho, a poncho that protects you from pints. Created in collaboration with dutch, designer apparel brand, Rainkiss. It’s 100% beer proof andf the latest in beer resistant fashion, just ask Hypebeast
Petits Filous
Creative platform, TVC, OOH
Mischief often gets a bad wrap, but in reality It’s how kids learn and grow, pushing boundaries and trying new things. It’s also lots of fun and what inevitably helps shape us into the people we grow up to be.
Our new creative platform, Mischief Makes Us, reassures parents that mischief is healthy and that Petits Filous gives kids the strength and energy to get up to all the mischief they want to. The campaign also reveals the lesser known translation of our name. Petits Filous means Little Rascals, proving mischief has been in this our DNA from the very beginning.
Heineken
Campaign, TVC, Online & Social
Heineken wanted to create more beer moments during Champions League football. Research showed that when friends watch matches together, they’re more likely to sink a beer or two.
For this multi award-winning campaign (Cannes Lion, Epica, IPA effectiveness) we enlisted the services of master motivator Jose Mourinho - who had a bit of time on his hands - to persuade fans to stop making excuses and get together for the match.
As well as the longer films we created hundreds of bespoke shorter films and a Mourinho chatbot.
Cannes Lion
Epica
IPA Effectiveness
The great British public are creatures of Habit, especially when it comes to their weekday lunch. Most opt for the same, sad, supermarket meal deals every day and even eat them at their desk.
So how could a UK newcomer like Taco Bell - with only a handful of restaurants - create an OOH campaign to tempt Brits away from their soggy supermarket sandwiches, for a new, REAL meal deal.
(In two weeks, with a budget of only £30K - barely enough for one ooh placement!)
We created an OOH campaign in the one place where every one goes to search for their nearest supermarket. Google Maps.
How? By photographing hundreds of different supermarkets in London, and inserting Taco Bell REAL meal deal posters into their windows. We then hacked the Google Maps algorithm by altering the metadata of every image so it couldn’t see it had been manipulated, added some clever SEO, and a splash of back end development magic.
Within a-week, Taco Bell featured in the Google Maps key image of nearly every single supermarket in London.
But most importantly, we redefined the country’s expectation of what a meal deal should be… without breaking any laws… technically.
Renault
TVC, OOH & Print
Football fans will do anything to get to the game. In fact every week up and down the country - whether escaping weddings, work or family lunches - thousands of getaways take place with fans dropping whatever it is they’re supposed to be doing to watch the football. So to kick off Renault’s three year sponsorship of Sky Sports coverage of the Premier League we made a series of cinematic Getaways starring Thierry Henry.
Google
Online film series
Google Search has come so far in 20 years that now even the smallest of businesses can compete on global scale. In fact, it’s so effective, some people can’t believe it’s legal.
In a series of short films we join hapless ‘ultrapaneer’ Chabuddy G of BAFTA award winning ‘People Just Do Nothing’, as he genuinely believes he has ‘Hacked Google’ to get his product, peanut dust, to the top of page one. The films were created and screened as part of Google’s ‘20 Years of Search’ celebration.
WEBBY WINNER
A print and outdoor campaign to introduce the P&O Mini Cruise. A short sea cruise with a bit of Amsterdam in the middle.
Takis
Guerrilla OOH
We were asked to launch Takis - an incredibly spicy Mexican crisp - at the very same time the Government passed the new HFSS (High in fat salt or sugar) policy which banned us from advertising.
Sounds bad right? Not so!
The British Government’s new HFSS ban presented an opportunity. Takis end line is ‘Don’t Eat Takis’, a reverse psychology warning about how spicy they are. As it turned out, Takis and the Government were on the same side, against Takis.
Unlike the other snack brands railing against the new anti-advertising policy, Takis embraced it and in doing so hijacked the debate around the HFSS ban by being the only brand to support it.
On the day of launch we ran a guerrilla marketing campaign in support of the Government’s advertising ban. We projected warnings across London, including anti-Takis messages like: NONE OF YOUR FIVE A DAY and pro-Government policy messages like NO ADS BEFORE NINE which had a digital countdown, only revealing the product after 9pm. We even projected the first ever pro-Government message onto the Houses of Parliament, the very place the policy was passed. And because the executions appeared at night after the watershed, they all neatly complied with the ban.
Renault Austral is a hybrid made to challenge EVs.
Our challenge was to win attention in the ‘exciting’ EV world with a ‘boring’ hybrid. So we focused on the one area that strikes fear into potential EV drivers’ hearts: range.
By any standards the Renault Austral’s class-leading 683 mile range is absolutely massive.
And to showcase this we created The Massive Range, a range of supersized petrol station products designed to last as long as the Austral between stops.
Each massive product was crafted by CGI studio Future Deluxe to feel as real, cool and premium as the car itself.
Heineken
Online film
Wild lager is not craft beer. It's not an ordinary lager. It's in a category of its own. A lager like no other. So we made a series of ads as unexpectedly wild as the beer itself.
renault. rethink. A brand campaign asking the UK to rethink the role that cars can play in our collective future. A collection of bold, colourful and confident executions, reflecting Renault’s four key pillars; E-Tech, connectivity, safety and sustainability.
The rethink campaign marks a fresh start for Renault in the UK, reasserting itself as a major player in an increasingly future-facing, tech-led market. The campaign aims to draw focus to the new features Renault has to offer, provoking the public to rethink how we drive.
Renault
TVC & Sponsorship
Every week, thousands of football fans narrowly escape commitments like; work, weddings and walking the dog to watch their beloved teams play in the Premier League.
In order to pull off year two of Renault’s sponsorship of Sky Sports starring Thierry Henry, we had to pull off a getaway of our own.
Just before the shoot, Covid stuck. This meant Lockdown, no Thierry and talk of no shoot. We rewrote and rewrote at every turn, breaking the script down into five separate stories of fans making their own getaways to watch the match.
Essity Baby
Creative platform, TVC, Online Video & Social
Lotus Baby, who make the softest nappy you could ever wish to wear, wanted to relaunch with a platform that proved they understood what it’s like to be a new parent and therefore what new parents need from a nappy.
To do that we wanted to show parenting how it really is. And how it really is, is really hard. So the Make Life A Little Softer platform was born. A platform designed to make sure everything we do, say and show proves we understand new parents and helps to make their lives just that little bit easier.
Heineken
Online Films
While there are many inventive ways to get draught beer at home, there is a better way. Introducing Heineken’s new at home draught beer system - The Sub. Nothing beats it... not even a drone.
