Essity Baby
Creative platform, TVC, Online Video & Social
Lotus Baby, who make the softest nappy you could ever wish to wear, wanted to relaunch with a platform that proved they understood what it’s like to be a new parent and therefore what new parents need from a nappy.
To do that we wanted to show parenting how it really is. And how it really is, is really hard. So the Make Life A Little Softer platform was born. A platform designed to make sure everything we do, say and show proves we understand new parents and helps to make their lives just that little bit easier.