Petits Filous
Creative platform, TVC, OOH
Mischief often gets a bad wrap, but in reality It’s how kids learn and grow, pushing boundaries and trying new things. It’s also lots of fun and what inevitably helps shape us into the people we grow up to be.
Our new creative platform, Mischief Makes Us, reassures parents that mischief is healthy and that Petits Filous gives kids the strength and energy to get up to all the mischief they want to. The campaign also reveals the lesser known translation of our name. Petits Filous means Little Rascals, proving mischief has been in this our DNA from the very beginning.