Heineken
Campaign, TVC, Online & Social
Heineken wanted to create more beer moments during Champions League football. Research showed that when friends watch matches together, they’re more likely to sink a beer or two.
For this multi award-winning campaign (Cannes Lion, Epica, IPA effectiveness) we enlisted the services of master motivator Jose Mourinho - who had a bit of time on his hands - to persuade fans to stop making excuses and get together for the match.
As well as the longer films we created hundreds of bespoke shorter films and a Mourinho chatbot.
Cannes Lion
Epica
IPA Effectiveness